I build content engines.
Positioning, workflows, and AI systems that ship weekly.
The why?
Five years ago, writing software was the moat. Now Cursor writes the code, Claude debugs it, and solo developers can ship a working SaaS over the weekend.
What's left? Trust. Community. Thought leadership. The kind of leverage AI can't generate for you, because it requires you, showing up, repeatedly, with taste.
Media is how you build it. I help you build the system.
Pacyr
Expert-led content studio.
Most domain experts lose to louder generalists. Not because they're worse. Because nobody knows they exist.
Pacyr fixes that. I build the system behind your content — positioning, voice, workflows, analytics, and the AI that makes each post compound.
Case study — 6 months, anonymous by request
One personal account. €0 in ads.
How to work with me
One way. Long-term, operator-level.
Fractional growth partner
I run the system with you. Weekly ops, content shipped, experiments tested, distribution pushed, feedback loops tightened.
For: Founders who want a partner, not a vendor, and understand results come from consistency, not campaigns.
Shape: Retainer. 6-month minimum engagement.
Questions people ask
Leverage shows up in three ways: inbound that skips the "who are you" phase, shorter sales cycles because trust was built before the first call, and leads from content you published months ago.
If posts only generate activity the week they go out, that's output, not leverage. Real leverage compounds — and building that compounding layer is the point of working together.